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DNSPod10问Matt Overman:2维码真的替代网站域名了吗?

时间:2021-01-19 14:23来源:未知 作者:jianzhan 点击:
日前,Donuts申请注册局高級副总裁Matt Overman接纳:腾迅云中小公司商品管理中心总主管吴洪声专访,下列为专访实录。 佳宾简介: Matt Overman(SVP):Donuts申请注册局高級副总裁,Matt负责领

日前,Donuts申请注册局高級副总裁Matt Overman接纳:腾迅云中小公司商品管理中心总主管吴洪声专访,下列为专访实录。

佳宾简介:

Matt Overman(SVP):Donuts申请注册局高級副总裁,Matt负责领导网站域名贷币化和高級网站域名销售市场。曾任NameJet总主管,领导其变成网站域名制造行业龙头拍卖销售市场。

Matt Overman(SVP):  Senior Vice President of  Donuts,Matt led Rightside’s monetization and premium domain sales business. Matt previously served as General Manager of NameJet, establishing it as the premier auction marketplace in the domain name industry.

主持人人简介:

吴洪声(人称:奶罩):腾迅云中小公司商品管理中心总主管,DNSPod创办人,洋葱令牌创办人,互联网安全性权威专家,网站域名及DNS技术性权威专家,著名本人站长,中欧国际性工商学校校友。

Hongsheng Wu(Well known as Bra in domain industry), General Manager of Tencent Cloud SMB Product Center, Founder of DNSPod, Inc., Founder of Yangcong.com, expert in cybersecurity, domain and DNS, well-known personal webmaster, alumni of China Europe International Business School.

下列为会话原文梳理:

第1问

吴洪声:请您详细介绍1下Donuts申请注册局?

Matt Overman:Donuts是全世界最大的新顶级网站域名申请注册管理方法组织。大家的总体目标是根据网站域名和有关技术性,简化和连接1个分散化的网上全球,令人们和公司能够创建营销推广和有着自身的数据信息内容系统软件。大家有着27个由我国工业生产和信息内容化部准许的新一级域名,这是全部申请注册管理方法组织中数最多的。大家方案在今年得到更多准许。

Hongsheng Wu:Can you describe about Donuts?

Matt Overman:Donuts is the registry operator of the world’s largest portfolio of new top-level domains. We aim to simplify and connect a fragmented online world with domain names and related technologies that allow people and businesses to build, market and own their digital identities. We have 27 new top-level domain names approved by China’s Ministry of Industry and Information Technology, which is the most of any registry. We plan to have more approved in 2020.

第2问

吴洪声:请详细介绍1下您自身,您是如何进到网站域名这个制造行业的呢?

Matt Overman:我是Matt Overman,现任Donuts市场销售高級副总裁。我2005年添加网站域名制造行业,为1家潜心于网站域名回收的企业工作中。我在Donuts回收Rightside申请注册局时,添加Donuts。在此以前,我的工作中涉及到网站域名制造行业许多行业,从网站域名回收到网站域名市场销售,再到网站域名停放,也有经营网站域名拍卖服务平台NameJet。

假如我今日才进到这个制造行业,我1定会添加DNAcademy.com。迈克尔·赛格(Michael Cyger)优异地正确引导了新的网站域名项目投资者,掌握网站域名的使用价值和合理交易网站域名的技能。

Hongsheng Wu:Please introduce yourself. And how did you enter the domain name industry?

Matt Overman:My name is Matt Overman and I am currently the Senior Vice President of Sales at Donuts. I joined the domain industry in 2005, working for a company that was focused on domain name acquisitions. I joined Donuts when they acquired Rightside Registry in 2017. Before that, I had jobs ranging from domain acquisitions to domain sales to domain parking, as well as running the domain name auction platform NameJet.

If I was entering the industry today, I would definitely join DNAcademy.com. Michael Cyger does a great job educating new domain investors on the value of domain names and tricks for effectively buying and selling domains.

第3问

吴洪声:除.com,本人最喜爱的网站域名后缀有哪些?

Matt Overman:.LIVE和.GAMES是我最喜爱的两个顶级域。这两个顶级域在手机游戏小区中都十分时兴,而且伴随着线上手机游戏愈来愈变成流行,它们具备很大的发展潜力。我坚信这个制造行业还处在起步环节,全部方式的视頻直播间內容都将在手机游戏的带动下再次提高。

Hongsheng Wu:What other TLDs you like most beside “.com”?

Matt Overman:.LIVE and .GAMES are my two favorite TLDs.  Both TLDs are very popular within the gaming community and have a lot of potential as online gaming grows more and more mainstream. I believe that the industry is still in it’s very early days and that all forms of live video content will continue to grow, led by gaming.

第4问

吴洪声:有木有难忘的网站域名小故事能够共享1下?

Matt Overman:我近期发现两个趣味的故事是:

全世界最大的根据区块链的流新闻媒体服务平台Dlive不久选购了D.live,用于连接其客户材料网页页面。Dlive用于全世界手机游戏直播间流,包含最大的Youtube明星PewDiePie。

Instagram的创办人应用有使用价值的双字母网站域名RT.live建立了COVID⑴9信息内容网站。.LIVE将再次变成Donuts最大的一级域名,且是企业提高速率最快的后缀之1。

Hongsheng Wu:Do you have any memorable domain name stories to share?

Matt Overman:Two recent stories that I find interesting are:

The largest blockchain-based streaming platform in the world, Dlive, just acquired D.live to use in linking to their user profile pages. Dlive is used for gaming live streams all over the world, including by the largest Youtube star PewDiePie.

The founders of Instagram started a Covid⑴9 informational site using the valuable letter-letter .LIVE domain, RT.live. .LIVE continues to be Donuts largest TLD and still one of our fastest growing.

第5问

吴洪声:大家都知道,我国的网站域名制造行业以前大起大落,全世界范畴内是是非非常独特的销售市场,您如何看待我国网站域名销售市场以往10年来的发展趋势状况,从您本人的角度评价1下?

Matt Overman:在以往的10年里,我国销售市场是是非非常与众不同和趣味的,值得关心和参加。这对全世界网站域名销售市场的发展趋势也具备10分关键的实际意义。根据我国的项目投资个人行为和我国大企业的网站域名挑选,短字母网站域名和数据网站域名(LL,NN,LLL,NNN)的要求整体呈明显提高发展趋势。

自2017年以来,我国网站域名销售市场的下滑迁移了人们的一部分留意力,但这并沒有更改其在全世界网站域名销售市场中的关键影响力。如今,人们更为高度重视向中小公司和公司售卖网站域名和其运用,而不仅是做为1种财产或使用价值存在。我觉得我国销售市场将再次提高,从长久看来,将是1个更身心健康的网站域名销售市场。

Hongsheng Wu:As we all know, China’s domain name industry has experienced ups and downs, and it is a very special market worldwide. How do you view the development of the Chinese domain name market in the past decade, in your personal perspective?

Matt Overman:The Chinese market has been very unique and interesting to follow and participate in over the past decade. It has also been very important to the development of the global domain name market. Demand for shorter domains (LL, NN, LLL, NNN) and numeric domains in general grew significantly, based on both Chinese investment behavior as well as domain name choices made by large Chinese companies.

The declines in Chinese domain market since 2017 have shifted some of the attention away but it hasn’t made it a less important part of the global domain market. There is now more emphasis on domains being sold to and used by SMBs and enterprises and not just as an asset or store of value. I think the Chinese market will continue to grow and in the long term, be a healthier domain market.

第6问

吴洪声:喜爱或提前准备运用的网站域名早已被申请注册,申请注册者该怎样看待这个难题?

Matt Overman:假如所需的网站域名被占有,而申请注册人不肯意考虑到别的挑选,则能够在很多优良的选购服务和经记人服务的协助下得到亲睐的网站域名。

Hongsheng Wu:The domain name you like or you plan to use has already been registered. How do registrants should handle this issue?

Matt Overman:If the desired domain is taken and the registrant is unwilling to consider another option, there are many great buy services and brokers available to assist with acquiring the domain of choice.

第7问

吴洪声:Donuts申请注册局几百个后缀怎样让客户更好的运用起来?为何ltd变成关心的网络热点,你们对此都做了哪些工作中?

Matt Overman :Donuts潜心于将高品质的一级域名后缀带到我国销售市场,这样客户便可以再次为自身或业务流程要求寻找最好的网站域名。.Ltd1直是我国销售市场上最取得成功的一级域名,由于它基本上可用于全部的公司,不管尺寸。Donuts根据各种各样各种各样的主题活动适用诸多的项目投资者和公司,如:1.按时检索搜集网站域名运用实例,根据Donuts官方手机微信群众号和申请注册商新闻媒体方式开展宣传策划和散播;2.与供货商协作机构主题活动,包含获奖活动、抽奖和捆缚运用服务;3.与申请注册商协作,方案策划对于特殊顾客人群的订制促销主题活动。

Hongsheng Wu:How to attract more users to use domain names offered by Donuts among hundreds of TLDs? Why has .Ltd become the focus of attention, and what efforts you have done about it?

Matt Overman:Donuts is focused on bringing quality TLDs to the Chinese market so that users can continue to find the best domain name for their individual or business needs. .LTD has been the most successful TLD in the Chinese market because it applies to almost every business, small or large. Donuts supports the many investors and businesses that have embraced .LTD through various activities like 1. regularly search and collect domain name application cases to publicize and disseminate through Donuts’ official WeChat account and registrar’s media channels; 2. In conjunction with providers, organize events that include prize winning theme activities, lucky draws and bundle application services and 3. cooperate with registrars to curate custom promotions to target specific customer segments.

第8问

吴洪声:近几年,伴随着挪动互联网技术和2维码挪动付款的发展趋势,在我国有1种响声:觉得网站域名的项目投资使用价值会归零,对此,您如何看?您适用这类观点吗?

Matt Overman:我彻底不一样意这类念头。2维码在报价、迅速获得信息内容和如今的付款层面都很合理,但2维码依然关键局限于挪动机器设备的应用。挪动互联网技术是处理客户在手机上上迅速反映的处理计划方案,而伴随着互联网技术变成1个全世界性的定义,挪动互联网技术只是在其中的1一部分。另外一层面,网站域名的优点是能够更普遍地遮盖全世界并为客户创建网站。网站能够普遍用于销售市场营销推广主题活动,不但为客户出示她们正在找寻的信息内容,并且还为客户出示她们会记牢的品牌。网站域名是网站、企业品牌、自定电子器件电子邮件详细地址等的基本。

即便有了像Facebook或手机微信这样的服务平台,本人和公司依然必须自身的网站,其品牌和客户体验不会受到其他企业操纵。

网站域名是能够售卖和买卖的财产。它们存在的使用价值客观事实使它们与2维码有很大的不一样。因而,虽然2维码在对于挪动客户的营销推广主题活动中起侧重要功效,但它们始终没法替代网站域名。

Hongsheng Wu:In recent years, with the development of mobile Internet and mobile payment through QR code, there is an opinion in China that the investment value in domain name will return to Zero. What do you think about this opinion? Do you support this view?

Matt Overman:I do not agree with this thinking at all. QR codes work well for offers, quick access to information and now payments…but QR codes are still primarily limited to mobile device use. Mobile Internet is the solution to users’ quick response needed on their mobile phones, and since Internet becomes a global concept nowadays, mobile Internet is just one part of them. Domains on the other hand, have the advantage of more global reach and of building a destination for users.  Domains can be used effectively for marketing campaigns, providing users not only with the information they are seeking but also providing the user with a brand they will remember. Domains are also the foundation for websites, company branding, custom email addresses and more.

Even with platforms like Facebook or WeChat, individuals and businesses still need their own web presence where the branding and user experience is not controlled by another company.

Domains are assets that can be sold and traded. The fact that they store value makes them very different from QR codes. So while QR codes serve an important purpose for marketing campaigns targeting mobile users, they can never replace domain names.

第9问

吴洪声:与腾迅云协作了这么久,有哪些对大家的提议?便于大家更好的协作。

Matt Overman:腾迅云是1家巨大的互联网技术云服务出示商,多年来早已证实它出示了高品质的商品。它为开发设计者和公司出示云服务、数据信息和别的集成化的1站式处理计划方案。她们潜心于公司顾客的云服务工作经验更是Donuts在我国发展趋势所需的完善协作小伙伴种类。大家对与腾迅云的协作持开朗心态,期待大家的一级域名可以根据腾迅云被更多公司的认同和应用。

Hongsheng Wu:How do you feel about working with Tencent Cloud, do you have any suggestions for better cooperation in the future?

Matt Overman:Tencent cloud is a massive Internet cloud service provider and has proven for many years that it provides high quality products. It provides developers and enterprises with cloud services, data and other integrated one-stop solutions. Their experience in cloud services focused on enterprise customers is exactly the type of established partner that Donuts needs to grow in China. We are optimistic about cooperating with Tencent cloud hope that our TLDs can be more deeply recognized and utilized by enterprises through Tencent cloud.

第10问

吴洪声:对网站域名喜好者们在今年的网站域名项目投资之路,得出1些提议?

Matt Overman:关心单独网站域名后缀的品质,而并不是特殊的某个一级域名,由于网站域名保有量其实不能表明所有状况。项目投资高品质的重要字组成和短网站域名(L,N,LL,NN)。

Hongsheng Wu:Do you have any suggestions for investment in domain name business in 2020?

Matt Overman:Focus on the quality of the individual domain and less on a particular TLD, as DUM counts do not tell the full story. Invest in quality keyword combinations and short (L, N, LL, NN) domains.​​​​

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